SEO / SEM     What is it and why you need it.

Even building the most beautiful web site will not get it viewed, or guarantee click rate without properly marketing it. We make it easy for people to find you at the exact moment they are looking for you, your location, your products or services or phone number. Who doesn’t go looking for addresses and maps?  

Approximately 73%  of the people you already know, will do an online search for your web site.

SEO or Search Engine Optimization is the process of creating attractive programming that will draw the attention of the various search engines. Including relevant information in the coding of your website will result in higher ranking in searches.

Search engines employ highly specific formulae (algorithms) to determine how a site will rise or fall in search engine rankings. Embedding the most relevant words and phrases increases your exposure to the right consumers and the correct business.

Including the proper data in a site is the first step to having your site found by prospective clients.

SEM or Search Engine Marketing is the proactive service of taking the web site to the public. Once a target demographic is identified, the programming will make sure that your online campaign reaches out to the correct geographically positioned audience.

What does it mean?

Since your web site is the most economical employee your company has, it is critical to have your SEO and SEM strategies defined and up to date. How much and how often is the question that we can answer for you.

WE can make sure you appear when and where you need to be.

AND, if you want to be found without the benefit of a full web site, we can do that too.

Here are some interesting facts:

41% of consumers say they use a location in their search – “electrician in Dresher”

73% of all online activity is related to local content (Source: Google)

66% of Americans use local search to find local businesses (Source: Comscore)

54% of Americans have replaced phone books with internet and local search (Source: Comscore)

82% local searchers follow up with call/walk in etc. (Source: TMP / Comscore)

43% of search engine users are seeking a local merchant with the intent of buying offline

We also supply QR codes to all of our clients at no extra charge – one more road to lead your audience directly to your site. They can be applied to the marketing of products, events, on post cards or business cards, for specific items or offers.

SEO – Local Geographical Marketing

We are big believers in local online SEO. This is the most effective way to reach your client traffic in approximately a 20 mile radius of your business. This is a least-expensive manner of being right on your prospects desktop exactly when they need you.

These online ads can stand alone and operate without a web site to back it or lead right back to your full portfolio of offerings.

How it works.

Since most searches include the product or service wanted and a geographical area; we are able to design and program an online advertisement that creates a “snap shot” of your business, generates a map and can include links to your web site, embedded videos or menu links.


Need to know more? Call, click or phone for an appointment.